The mission of the Ohio Department of Agriculture is to
provide regulatory protection to producers, agribusinesses and the consuming
public; to promote Ohio agricultural products in domestic and international
markets; and to educate the citizens of Ohio about our agricultural
industry. A well-regulated, productive, and profitable agriculture industry
is vital to Ohio’s social stability, as a key part of a diverse
and thriving economy and a source of good jobs for hundreds of thousands
of Ohioans.
is a public information
project that aims to foster a better understanding among Ohioans about
the economic and social impact of modern agriculture in Ohio. The project
uses several strategies to send Ohio Agriculture’s positive message
to urban and rural non-farm consumers:
"Keep a Good Thing Growing"
television advertising campaign
After a public kick-off event at the2002 Ohio State Fair, ODA will
launch two 15-second television advertisements geared towards helping
Ohioans better understand the importance of agriculture to the state’s
economy. The ads were aired in a three-month TV advertising campaign
across Ohio.
OhioAgInfo.com website
To serve as clearinghouse for promotional information about Ohio agriculture,
www.OhioAgInfo.com offers general facts, news & editorials, recipes,
and profiles on farms and farmers on the cutting edge of Ohio agriculture.
This web site is updated with information on a regular basis and requires
content from a variety of agricultural sources. It is designed to
be a first stop for those seeking knowledge about Ohio’s agriculture
industry and to advocate agriculture’s important role in Ohio
life.
Updated State Fair Display
and Collateral
An updated display in the department’s exhibit area in the George
V. Voinovich Livestock and Trade Center showcases the promotional
campaign and educate passers-by about the modern family farmer. Stop
by the exhibit to see the stories of Ohio's Century Farmers who have
been "keeping a good thing growing... for generations."
While you're there, sign up for a free overnight stay at a rural Ohio
bed and breakfast.
News Media Campaign
A news media campaign ran simultaneouslywith the 2002 television ads
to tell the story of Ohio agriculture across the state. It targeted
Ohio daily and weekly newspaper editors, especially those with an
interest in business, food, agriculture, and lifestyle; magazines
and Sunday supplements, radio stations, farm radio, and television.
We showcased specific areas of agriculture and worked with editors
on an individual basis to pitch feature stories about different commodities
and farmers; scientific articles on trends in Ohio agriculture; and
business profiles on cutting-edge farms using new strategies in production,
marketing, environmental protection, and community relations.
This project is administered by the Ohio Department of
Agriculture using funds established by an act of Congress in August
2001, which provided an equal grant of $500,000 to each state to promote
agriculture. (H.R. 2213, PL 107-25, Section 7 of public law #107-25)
For more information,
visit the Ohio Department of Agriculture web site at www.ohioagriculture.gov.
